The ACE Hotel opened in downtown LA (#dtla) just a few months ago, and it is no doubt the diamond in the rough on Broadway. This part of the city has changed a lot in the last several months, and it is still in the early stages of its hipster re-gentrification.
While Umami Burger and the historic-Rialto-theatre-turned-Urban-Outfitters clearly designate this as a hip-among-hip part of town, Broadway is still home to many suffering souls huddled on the sidewalk and dilapidated office spaces waiting to be turned into the next Anthropologie or two-story H&M (it's really only a matter of time). This is to say, LA wouldn't be LA if it didn't redefine hipster by keeping its dirty roots and taking its own sweet time to develop the next trend.
While Umami Burger and the historic-Rialto-theatre-turned-Urban-Outfitters clearly designate this as a hip-among-hip part of town, Broadway is still home to many suffering souls huddled on the sidewalk and dilapidated office spaces waiting to be turned into the next Anthropologie or two-story H&M (it's really only a matter of time). This is to say, LA wouldn't be LA if it didn't redefine hipster by keeping its dirty roots and taking its own sweet time to develop the next trend.
Headquartered in Portland, ACE also has hotels in New York, Palm Springs, Seattle, Panama, and London. It seems to have found the perfect location to manifest itself in the historical United Artists building downtown LA. With a vibrant marquee and ornate street front greeting it's guests, there's no question you're about to enter the Narnia of being too-cool-for-school when you walk in.
The black and white glam-deco lobby was sporadically spotted with little whimsical sketches. There was a fat kitty in a bow-tie drawn over the elevator, a chubby bear falling with a cup of coffee between doorways, and little palm trees dotting the landscape up to the high ceiling above.
This dose of silliness amidst the spectacular architecture was a sure sign to take a deep breath and enjoy my stay; nothing was to be taken too seriously in a place where hand-drawn animals were spying down.
The room we stayed in was pleasant, with the best part being the exquisite attention to detail. I'm a total sucker for attention to details. The tv screen said "Welcome to your room, Emily Pardy" and even the tiniest of items had some kind of ACE font/logo scripted on it.
The bed was cozy, the robes were divine (like giant, body-sweatshirts), and the service was fantastic. While the ACE details were simply impeccable (hey, I worked just long enough in marketing to fall in love with typography and consistent branding) it felt polished, not pushy.
The feel of the experience was upscale, with just enough pretentious notes to make me feel like I got my money's worth. And, while I didn't get to try the food at their slick eatery, LA Chapter located just off the lobby, I did partake in the Stumptown coffee (a nod to their Portland roots) offered at the adjacent bar.
The feel of the experience was upscale, with just enough pretentious notes to make me feel like I got my money's worth. And, while I didn't get to try the food at their slick eatery, LA Chapter located just off the lobby, I did partake in the Stumptown coffee (a nod to their Portland roots) offered at the adjacent bar.
Thirty-something singles who can't remember they're not in their twenties anymore filled the rooftop long after their bedtime (Go home and watch Fallon, people). But, I'd imagine the daytime being far more inviting with such a primo location (I didn't get a chance to see it in the sunshine).
It's okay to reach beyond your cool factor now and then! And while we felt like parents-in-the-wild who got loose from our cage of homeostasis, it was invigorating to stay somewhere we didn't totally fit in.
If you're considering a weekend away, I say just Go for it, and take a chance on an experience you didn't think you'd ever share as a couple. Travel beyond your norms and hold each other's hands like teenagers again. Book a room with your spouse somewhere, and just get OUT for a night or two. You might find yourselves sipping espresso, staring at silly animal sketches, totally giggling at how you are geeking out on the bellhop's bolo.
It might be wild, and I think that's just aces.
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